About Amazing Skin Care Under Nutrition
A growing organisation committed to creating healthier experiences through products and services focused on oral care, personal care and nutrition.
Our Culture
Shaped by three interconnected elements — Purpose, Values and Leadership Principles — that influence how we make decisions, serve customers and continue to grow.
Our Approach
We bring together our purpose, values and leadership principles to guide how we serve customers, work with our people, and contribute to the communities around us.
Our Commitment
A healthier future is built through consistent care and responsible choices. As we grow, we remain committed to creating value for our customers and strengthening our organisation.
From a family business to a growing wellness organisation
Every organisation has a beginning. Ours started in 2012 — and the journey is still being written.
Our Beginning
Amazing Skin Care Under Nutrition is founded by Catherine Wambui, establishing the foundation for the organisation and its future growth.
Our Growth
We continue building on our foundation — serving customers with a growing range of oral care, personal care and nutrition products, while holding on to our commitment to care and quality.
Looking Ahead
We look toward the future with the ambition of continuing to grow, innovate, and create more reasons for people to embrace healthier lifestyles.
Catherine Wambui, Founder & CEO
At the heart of Amazing Skin Care Under Nutrition is a belief that business should create meaningful value for people. As founder and Chief Executive Officer, Catherine Wambui has guided the organisation from its beginnings in 2012 toward its continued growth and development. Her leadership is rooted in care, purpose and a commitment to creating a healthier future.
“Every product, every customer interaction and every decision we make presents an opportunity to make a positive difference.”— Catherine Wambui, Chief Executive Officer
Creating a healthier future for everyone
To contribute to a healthier future where people have more reasons to care for their wellbeing, embrace healthier choices and live happier lives.
Turning care into positive impact
To provide quality oral care, personal care and nutrition-focused products while building meaningful relationships with our customers and communities.
Care is our catalyst
To create a healthier, happier world through care — not just by selling products, but by encouraging healthier choices in everyday life.
Our Values
Our values shape our culture, influence our decisions and define how we interact with our customers, our people and our communities.
Ready to explore our range?
Discover the herbs, superfoods, flours and wellness beverages behind our story.